Niagara Market Pulse: July 9, 2025

The summer real estate season is in full swing, and the numbers are painting a clear picture across the Niagara Region. As of July 9th, we’re sitting on a sizable inventory—3,400 active listings region-wide—yet buyer activity remains focused and selective. With only 122 sales in the last 7 days, it’s evident that pricing, presentation, and strategy are more important than ever.

Let’s break it down.

Fort Erie saw 40 new listings and 10 sales last week, with an average price of $523,050 and a steep 113 days on market (DOM). Buyers here are cautious, and the high inventory (499 active listings) means sellers need to stand out.

Niagara Falls remains a hot spot with 83 new listings and 17 sales, averaging $660,739 and just 42 DOM. St. Catharines leads in volume, with 86 new listings and 39 sales at an average price of $608,482.

Port Colborne/Wainfleet and Welland held steady with moderate activity—11 and 16 sales respectively—while Fonthill/Pelham showed the highest average price at $815,000 despite only 4 sales.

Thorold continues to trend upward with 8 sales and a $654,525 average sale price, proving it’s still one to watch.

What does this mean for buyers and sellers?

Buyers: With rising inventory and longer DOM in many communities, there’s room to negotiate. This is your opportunity to buy smart—especially if you’re well-prepared.

Sellers: Strategy matters. Pricing competitively and investing in strong marketing (staging, photography, and exposure) is what gets homes sold in today’s market.

Have questions about your neighbourhood? Whether you’re buying, selling, or just curious—I’m always here to help decode the market and make your next move a smart one.

–
Barbara Scarlett, Broker
The Scarlett Real Estate Group – Century 21 Heritage House Ltd.